Having a strong digital strategy has put Burberry ahead of luxury competitors even before the coronavirus crisis hit the purchasing behavior of China’s consumers, says business analyst Shaun Rein to the BBC.Read More →
Third-generation social media are getting ready to emerge, and marketing specialist Arnold Ma explains how Tiktok – Douyin in China – is leading the way away from platforms to content-driven communication, he tells at the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. Will WeChat survive in the new digital revolution? How 5G will change the world.Read More →
The crisis caused by COVID-19 is going to change many familiar habits by consumers and companies, says Shanghai-based VC and SOSV General Partner William Bao Bean to E27. Who will be the winners, despite the expected economic downturn?Read More →
Marketing guru Ashley Dudarenok explains on the BBC how live streaming became a leading marketing tool in China. “It is both entertaining and educational,” she tells.Read More →
Already before COVID-19, American and Chinese internet giants fought for dominance in the booming market for food and grocery delivery, and the coronavirus crisis had cause another boom in the market, says William Bao Bean, managing director of global venture capital firm SOSV in Shanghai in Marketplace. Having dominance in their home market helps the Chinese players.Read More →
Shanghai-based VC William Bao Bean looks at the world after the COVID-19 recession will be gone. Fintech will go through the roof, like all things digital, home delivery, and health care applications he tells at this debate on India and China how the world will learn from China coronavirus crisis.Read More →
What is happening to the trade shows? The bigger events are not yet sure about their future. While even some of the most established trade show organizers start to file for bankruptcy, some see a future ahead in fully or partly virtual events, reports the Global Trade Magazine. For smaller events recovery might a slightly easier, the massive gatherings might have a hard time to recover any time soon from the coronavirus crisis, says the magazine.Read More →
Livestreaming e-commerce took off like crazy in China in 2020, partly because of the coronavirus pandemic. Marketing guru Ashley Dudarenok opens the discussion on where this trend is leading to at Technode. “Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption,” she writes.Read More →
The plan to ban immigration by US President Donald Trump will be mostly hurt US tech companies who cannot recruit talents anymore, says business analyst Shaun Rein to the BBC. “Now, with the immigration ban, more top Chinese, Indian and other foreign talent will seek jobs in tech hubs globally like Shenzhen, Seoul and Bangalore rather than Silicon Valley,” Shaun Rein adds.Read More →
Retail in China has changed after the corona crisis and marketing expert Ashley Dudarenok explains how brands have to adjust themselves to reach those much-wanted consumers in China, she tells in Valtech.Read More →
While the rest of the world is firmly into a lockdown, China is slowly getting back to normal. That is only one of the reasons why the country is leading the way after the coronavirus crisis, says William Bao Bean, partner, SOSV Capital and Managing Director, Chinaccelerator from Shanghai to Webintravel in a podcast.Read More →
Online education is one of the big winners in the ongoing corona crisis, next to health care, says Hurun rich list maker Rupert Hoogewerf in the South China Morning Post. “Valuations of traditional education institutions had recorded a severe drop, compared to the quick rise of education technology-focused companies,” he says.Read More →