When you look at western media report about Rupert Hoogewerf, the founder of the almost two decades old Hurun rich list, following the Chinese super rich, you have to be impressed. But this is just the top of an iceberg, as he attracts even more attention from the Chinese media, as this poster shows (with Rupert on the right).
For more than a decade the Hong Kong newspaper South China Morning Post has been destroying its image as a quality paper it still was in the 1990. Key journalists were fired or walked away voluntarily. The purchase by Alibaba gives observers new reason for worry. It does not make sense, says business analyst Shaun Rein in the Star Beacon Herald.
Are you still looking for ways to monetize quality content? Watch China, says managing director William Bao Bean of the ChinaAccelerator in Analyse Asia. Mobile applications in China are on average 2 to 3 years ahead of the US, he tells. Mobile commerce 3.0 is highly social, very competitive and does away with the classic ways of making money through advertising. China can focus on mobile innovation, because it has a home-base of 700 million mobile users.
McDonald´s used to be a winner in China, but has started to face dropping sales. Retail analyst Ben Cavender explains why the US firm is likely to keep on dropping in AsiaOne. Food scandals caused loss of confidence among the consumers, and McDonald´s has been unable to repair the damage.
Finally the government takes pollution serious, long after its citizens noted the dangers, concludes journalist Ian Johnson in ChinaFile, after a smog documentary was taken off the internet. But censors acted after 100 million Chinese watched the much-praised movie, that sparked off an unprecedented debate.
Author Zhang Lijia looked – at the request of Al Jazeera – back at the history of the famous CCTV New Year gala, attracting each year hundreds of million viewers, with a major impacts on China´s citizens. Her main advice: “de-politicization of the show. The most important thing is to let people to have some fun as they deserve on the special occasion.”
Shanghai-based add guru Tom Doctoroff has been arguing since his book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing social media and traditional marketing strategies need to team up. In the Huffington Post he gives nine rules for effective online content, Here´s no.5 five, including Ford in China.