Marketing expert Ashley Dudarenok explains the young digital natives of Gen Z in China 2021 in terms of marketing. How do they spend their budgets? In spending they Gen Z’s are the most wealthy generation in China, she tells at her vlog, although in a population of 1.4 billion, it is dangerous to talk too much in generalizations.
The world looks with awe at China’s economic achievements, but because of its one-child policy, it not only gained fast economic growth but also an aging population that offers an equally devastating income trap for the decades to come, unless it invests more smartly into its people, says China veteran Ian Johnson at the Vietnam Brief.
China’s authorities first raised the number of allowed children from two to three per family, and might now even cancel all restrictions. Journalist Zhang Lijia, author of Lotus: A Novel(January 2017) on prostitution in China, looks at the troubled relationship between feminism and motherhood in her mother country, in an interview with the Italian publication Il Manifesto.
China’s new three-child policy has received a lackluster reception among its population. Author Zhang Lijia offers a few tips for the government to make its policy attractive for women: offer financial incentives, significantly expand its childcare capacity, and promote women-friendly policies and equality, she writes in the South China Morning Post.
China’s internet censors have been cracking down on feminist groups because they are considered by the government to be extremist by opposing traditional marriage. A wrong signal, says author Zhang Lijia in the South China Morning Post, and it will certainly not help the country in solving its demographic problems.
Not only high costs are stopping Chinese women from getting more children, as the government wants them to for offsetting the dramatic aging process of the country, writes journalist Zhang Lijia, author of Lotus, a novel, on prostitution in China, in the South China Morning Post. “The reality is far more complex. One important reason, in my view, is that women have changed. They don’t care to be only the reproductive tool of the family or the state,” she writes.
Chinese consumers always had a preference for foreign brands, because of quality and status. But the wealthy Generation Z – the post-millennials – is turning the tables, warns branding analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the South China Morning Post.
China ages and its wealthy are looking for new ways to invest their money and secure their future, says a new report by Hurun and Taikang Life insurance. “The aging group expects to lead colorful and relaxed lives, and also to travel extensively after retirement,” Hurun chair Rupert Hoogewerf said to Global Times.
The world´s most populous country is facing an unprecedented crisis, as its population ages fast, tells former New York Times Shanghai-bureau chief Howard French to PBS. The fast rising demand for social security, health care and a diminishing work force, will narrow down China´s economic expansion in the near future. The aging crisis not only shows the immense failure of the one-child policy, it will also force the country to become more welcoming to much-needed immigrants.