While messages from the coronavirus are mixed, to put it mildly, the current economic crash course might only be over by April/May, in the most optimistic scenario. Numbers of infected people and deaths by COVID-19 still vary to much to support any scenario at this stage, while it is also unclear whether the rest of the world can contain the virus.

Footage from metro subways still show empty carriages, as the central government tries to encouraged migrant workers to return to their workplaces, local governments – including the big cities –  advise returning migrants to put themselves in a social quarantine for two weeks to be sure they do not carry the virus. The dilemma is obvious: different government make different choices when it come to prevent major economic damage or keeping their cities save from the virus. 

Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.

Major industries like travel, retail, automotive, telecom and others see their traditional business models changing very fast. At Shanghai-based SOSV managing director William Bao Bean helps startups to make money in new ways, based on data, and capture fast emerging markets, he tells at the Phocuswright Europe conference in Amsterdam last week. Companies should not cling to melting margins, but identify where money can be made, he argues.

Ctrip is one of China’s successful travel companies, but for most startups, it is a tough market to crack, said William Bao Bean, managing director of the Shanghai-based China Accelerator, last week at a travel conference in Amsterdam, according to Phocuswire.com. Bean did identify some potential success stories, though.

The markets have given up trying to make sense out of the direction of the trade war between China and the US is taking. Economist Arthur Kroeber sees three possible scenario’s for the conflict but is hesitant to pick one, he says in Barron’s.

A dramatic consolidation has made life tough for all startups in China, including those focusing on travel, says William Bao Bean, the managing director of the Chinaccelerator, China’s first and leading startup accelerator based in Shanghai, to Phocuswire. Opportunities he still sees for the fast-growing number of outbound Chinese tourists.

Consumers from China are spending less, and certainly luxury brands in the US will feel the downturn at least in the short run, says luxury consumer expert Ben Cavender to AP. Tighter visa restrictions under President Donald Trump also make it harder for Chinese shoppers to get to the United States.

Videos of 5-star hotels in China showed unhygienic practices and went viral last week. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, did not see anything new here, apart from the Western media picking up the upheaval this time, he tells at the Bangkok Post.

China’s luxury travelers are high on the agenda of the tourism industry, and Rupert Hoogewerf, publisher of the Hurun China Rich List, sees a few major trends. Family trips are emerging as a preference, and WeChat groups of alumni of key universities a forgotten way to connect to the luxury travelers, he tells in the South China Morning Post.

Earning back the investment to gain China users for your internet startup is tough because of the high costs, says Shanghai-based investment guru William Bao Bean to travel website TTG. Just a brilliant idea is no longer enough, you need a suite of services to survive.

Where do they go to, where do they stay. The travel industry is eagerly looking at the luxury traveler from China. The latest Hurun Chinese Luxury Traveller report shows some answers: they increasingly go for luxury homes instead of hotels, says Hurun chairman Rupert Hoogewerf to the South China Morning Post.

The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.

But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.