Latest Posts
Two scenario’s: online or delays till March 2021
At the China Speakers Bureau, we keep a close eye on event organizers and how they prepare for the coming year, in the post-coronavirus period. We see two broad movements: definitely, a part of the gatherings is turning to virtual events, like for example the Felixstowe Book Festival.
More troublesome is the black swan scenario taken this week by Stage Entertainment, organizers in Europe of larger musicals like Tina, Anastasia, and Lazarus to delay their productions till March 2021. For most annual events, like the Olympic Games, a one-year delay might sound obvious, but stalling ongoing shows and events sounds more troublesome.Read More →
The next hurdle: getting an insurance
The coronavirus has not only stalled most global events, international flights, and the hospitality business. Now, also insurance firms start to increase premiums or outright refuse to insure the consequences of eventualities caused by the coronavirus.
“The market has been “traumatised” by the prospect of unintended coverage for business interruption related to coronavirus,” says an insurance expert.Read More →
Fake-meat products might not take off in China – Shaun Rein
Fake-meat products might find traction in much of the world, but because veggies are so popular in China, replacing meat might not work in marketing, says business analyst Shaun Rein in WeAreResonate.com. Becoming a vegetarian is not an issue for most Chinese consumers, he says.Read More →
Is China killing the Hong Kong goose with the golden eggs? – Harry Broadman
Former US President Clinton’s assistant trade representative Harry Broadman fears China might be killing its Hong Kong goose with the golden eggs. He also sees not providing data on the leadership views on economic growth is foolish, he tells at Bloomberg. Read More →
How Xi Jinping turned his corona drama into a win – Zhang Lijia
China was in chaos when the coronavirus emerged in public at the beginning of 2020, but instead of a drama, president Xi Jinping was able to turn the events into a global win for the country, says London-based journalist Zhang Lijia, author of Lotus, a novel on prostitution in China, to Barbara Demick of the New York Review of Books.Read More →
China’s post-corona problem: their customers are in trouble – Jim Rogers
China might be opening up slowly after its coronavirus crisis, but the problems are not over, warns super investor Jim Rogers at Platts, as most of their international customers are just at the start of their economic downturn.Read More →
Who is winning the e-commerce wars in China? – Ashley Dudarenok
Pinduoduo has been challenging e-commerce giants Alibaba and JD during the corona crisis. E-commerce analyst Ashley Dudarenok looks if Pinduoduo can keep up in the e-commerce wars in China might develop, for Bloomberg.Read More →
What can brands learn from China’s corona crisis? – Arnold Ma
What can brands learn from China for the post-corona crisis? Marketing expert Arnold Ma from Qumin in London joins a discussion at Retail Marketing. Building loyalty during a crisis is key, he says. Some traditional behaviors will return to the old patterns, but consumers will stick to newly developed insights, he adds.Read More →
The largest misconceptions brands have when they enter China – Ashley Dudarenok
Foreign brands keep on making the same mistakes when they enter the China market, says marketing veteran Ashley Dudarenok. What are the biggest pitfalls when entering this complicated market: China is certainly not cheap, she adds.Read More →
How social media define marketing in China – Ashley Dudarenok
Marketing veteran Ashley Dudarenok explains how she joined the social media bandwagon in China post-2009 for her marketing ventures, interviewed by 852 Reboot HK. With remarks on the future of Hong Kong and the fallout of the coronavirus. And why companies need at least seven business models to survive 2020.Read More →
Moving to the new normal – William Bao Bean
Shanghai-based VC William Bao Bean used to spend 30-40 percent of his time at planes and airports, now found himself back in an office job in Shanghai after the corona lockdown had ended and explains to CNBC how that may work out.Read More →
Can events go online?
Education, museums, tourist destinations, company meetings, Friday afternoon drinks, TV shows: all seem busy finding online variations now the coronavirus is disrupting their traditional business models. The picture shows a Dutch quiz program where hundreds of candidates call in on a live connection and get pulled into the program by a smart way of moderation.
The question is whether events with larger audiences and speakers can get the same done. Technically, there would not be a problem: remote interaction is possible, maybe not with a 1000+ audience, but certainly with hundreds of participants.Read More →