As the China economy is booming, more foreign companies try to enter or expand into this market. But the China market is very complicated and certainly no longer cheap to enter, says marketing guru Ashley Dudarenok on her vlog.Read More →
Data is the new oil, and China is already in a leading position to show how data changes the way business is being done, says marketing guru Ashley Dudarenok at her vlog.Read More →
China’s economy is booming and foreign brands see engaging influencers as the ideal way to enter the market. But those influencers do no come cheap, says marketing expert Ashley Dudarenok at Marketing-interactive. “You can’t enter China with $10,000 US and expect to succeed,” she says. Read More →
Setting up solid eco-systems to facilitate your business, is what China’s companies do right when they go global and other multinationals can learn from them, says strategic advisor Ashley Dudarenok on her vlog. Especially European companies have a rather poor starting position, she adds.Read More →
Initially, short-video apps in China booked their successes among youngsters, but now also seniors find their way, and apps try to monetize the elderly followers, says marketing expert Ashley Dudarenok to Kr-Asia.Read More →
In China bloggers sell better than brands because they can make use of the digital ecosystem the country has developed, says branding expert Ashley Dudarenok on her weblog.Read More →
Is your company ready to sell into China, asks marketing guru Ashley Dudarenok in her weblog. Social media make it in theory easier to sell into the largest consumers’ market, but you have to be prepared very well, she explains.Read More →
Bullet comments are a very Chinese and emerging feature when watching videos, conquering the rest of the world too, says innovation expert Ashley Dudarenok at het weblog.Read More →
E-commerce platforms are doing very well in China, but that does not mean they can easily gain consumer’s trust, says marketing expert Ashley Dudarenok on Marketing-Interactive. A few tips: the platform should be easy to use, and the quality of the products should be impeccable, she adds.Read More →
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
China’s consumption is growing again and sales growth is recovering on a solid post-COVID10 track, says marketing expert Ashley Dudarenok on her vlog. Government, tech companies, and consumers have their noses in the same direction.Read More →