li-ning design studio, in snowstormImage by cafemama via Flickr

Despite disappointing sales figures in the short term, Shaun Rein explains at CNBC why China’s sport apparel firm Li Ning is going to be a winner – together with Nike – in this industry. Li Ning is all set for a long-term success, he claims.

Shaun Rein is a speaker at the China Speakers Bureau. When you need his insights at your meeting or conference, do get in touch.

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