Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.
Tmall Global of Alibaba offers international sellers since 2014 a platform to sell their products directly to Chinese consumers, and offers advantages like lower import rates. But, warns retail analyst Ben Cavender in Fortune that does not mean selling in China has fundamentally become easy.
Chinese sports wear brand Li Ning not only saw its shares tumble, but has lost its position as erstwhile favorite. Business analyst Shaun Rein is not very hopeful for its recovery in the short term, and expects an upsurge not before 2015 for the sport apparel sector as a whole, he tells Reuters.