China’s Anta bought in 2009 the Italian sports shoe brand Fila for China and plans to take on Nike and Adidas during the 2022 Olympic Winter Games in Beijing. Branding expert Ben Cavender sees Li-Ning and other domestic brands as the first hurdle to take before Anta can really compete globally, he says in the Fair Observer.Read More →

The long-awaited third book by Shaun Rein The War for China’s Wallet: Profiting from the New World Order is now available on Amazon. After two earlier bestsellers, Shaun Rein now focuses on the fast-changing playing field for foreign companies to make their operation work in China.Read More →

Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.Read More →

After the Beijing Olympic Games in 2008 Adidas lost traction in China. But it has come back, and is even beating Nike in the second-largest sports wear market. Retail analyst James Roy tells Quartz how Adidas did that.Read More →

Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.Read More →

Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.Read More →

Chinese sports wear brand Li Ning not only saw its shares tumble, but has lost its position as erstwhile favorite. Business analyst Shaun Rein is not very hopeful for its recovery in the short term, and expects an upsurge not before 2015 for the sport apparel sector as a whole, he tells Reuters.Read More →