ShaunRein2Shaun Rein by Fantake via Flickr

Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin care products and other cosmetics, tells Shaun Rein in this discussion on  CNBC. Not only foreign brands like L’Oreal, but also Chinese brands are doing good business.
“Men in China are more open-minded than those in the US,” says Shaun Rein. “They now want to dress to impress.” Where they US counterparts had the masculine, smoking, shooting cowboy as the image to refer too, Chinese men just do not want to look like their parents, the farmers of the past.
Rein expects the market for male cosmetics products to grow 25-30 percent in the next 3-5 years, although often the first purchase is still done by the wifes and girlfriends.

Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference, do get in touch.

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