Ben Cavender
Ben Cavender

Japan´s fashion brand Uniqlo is already leading in the China market over its Western competitors, and its link with Disney might give it an extra advantage, says retail analyst Ben Cavender in MarketWatch.

Market Watch:

The partnership (with Disney) is global, but an initial focus is China, where Disney’s first theme park is set to open next year in Shanghai. Uniqlo’s largest store world-wide is in Shanghai, and an entire floor is being revamped to feature the Disney items.

“It allows [Disney] to project their brand as a fashion brand rather than primarily as a kids’ brand,” said Ben Cavender, a principal at Shanghai-based consultancy China Market Research.

Research firm Euromonitor International says Uniqlo leads Western rivals such as Industria de Diseño Textil SA’s Zara chain, Hennes & Mauritz AB‘s H&M and Gap Inc. in apparel and footwear market share in China, though it trails Danish retailer Bestseller A/S and sportswear companies Nike Inc. and Adidas AG.

More in the Market Watch.

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