Following their Western counterparts, Chinese companies like Alibaba and drone maker DJI turn back to brick-and-mortar retail operations. Chinese consumers are becoming more demanding, says business analyst Shaun Rein to Bloomberg, and while previously sloppy service was common, now standards are going up.
Shaun Rein, managing director of China Market Research Group, says the maturing of China’s electronics market, and its electronics shoppers, places a heavier burden on companies to distinguish themselves. “It’s an absolute necessity as Chinese consumers develop more refined tastes and are willing to spend a bit more,” Rein says. “They want that personal retail experience. And if they spend more money, they care more about follow-up service.”
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