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    • Ben CavenderBen Cavender travels from Shanghai, China. He is the director of The China Market Research Group, which he joined in 2006.  His work at CMR focuses on consumer behavior analysis, market analysis, due diligence, retail strategy, brand positioning, and growth strategies in the China market. His role at CMR includes oversight of projects for Fortune 500 companies, SMEs, and domestic Chinese companies in the e-commerce, entertainment, fashion & apparel, food & beverage, hospitality, luxury goods, and TMT sectors seeking to expand their presence in China and abroad as well as for institutional investors and their portfolio companies. He is a frequent speaker internationally and in China on a variety of topics related to business in China including innovation and future planning, economic and government policy, consumer trends and retail trends. He holds a BA from Cornell University and an MBA from Columbia University.

All marketing in China has to be playful – Ashley Dudarenok

By: Fons Tuinstra
On: April 17, 2019
In: advertising, branding, consulting, consumers, Featured Videos, luxury, retail, Speaker News
Tagged: Ashley Dudarenok
Ashley Dudarenok

What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Get in touch or fill in our speakers’ request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.

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2019-04-17
Previous Post: China inflated its credit bubble, again – Victor Shih
Next Post: Why email does not work in China – Kaiser Kuo

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