Ashley Dudarenok

Marketing expert Ashley Dudarenok has been chosen by the Holmes Report as one of the top 25 Asia innovators for 2019. “Innovation starts with asking questions.”

From the Holmes Report:

Ashley Galina Dudarenok has founded not just one but two consultancies focused on marketing in China. ChoZan is a social media agency while Alarice specializes in marketing training — and both outfits reflect Dudarenok’s expertise in navigating China’s famously fast-moving digital landscape. Dudarenok’s tireless entrepreneurial spirit has underpinned her progress on multiple fronts: as a member of Alibaba’s global influencer entourage and JD’s global China experts group, an Amazon bestselling author of three books, and running one of the world’s most popular China business vlogs.

How do you define innovation?
Innovation is finding a new, better way to do things. Innovation is moving forward. Innovation is life.

What is the most innovative comms/marketing initiative you’ve seen in the last 12 months?
Private Traffic on WeChat in China / KOC

In your opinion, what brands and/or agencies are most innovative around PR and marketing?
Durex in China is great 🙂

More at the Holmes Report.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.


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