From the Holmes Report:
Ashley Galina Dudarenok has founded not just one but two consultancies focused on marketing in China. ChoZan is a social media agency while Alarice specializes in marketing training — and both outfits reflect Dudarenok’s expertise in navigating China’s famously fast-moving digital landscape. Dudarenok’s tireless entrepreneurial spirit has underpinned her progress on multiple fronts: as a member of Alibaba’s global influencer entourage and JD’s global China experts group, an Amazon bestselling author of three books, and running one of the world’s most popular China business vlogs.
How do you define innovation?
Innovation is finding a new, better way to do things. Innovation is moving forward. Innovation is life.
What is the most innovative comms/marketing initiative you’ve seen in the last 12 months?
Private Traffic on WeChat in China / KOC
In your opinion, what brands and/or agencies are most innovative around PR and marketing?
Durex in China is great 🙂
Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.