All marketing in China has to be playful – Ashley Dudarenok
What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.Read More →
What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.Read More →
A short video clip of Tencent watcher Matthew Brennan went viral, as he noted facial recognition tools at China’s airports. Most reactions from outside China were rather negative, he notes at CGTN, but in China itself, facial recognition is becoming the new normal. More debate is certainly needed, he adds.Read More →
China veteran Ashley Dudarenok notices an upswing in the mood about China’s economy, she tells in her daily vlog. Prospects for the trade agreement between China and the US look good. Financial reforms, including a reduction of the VAT is in the pipeline, and president Xi Jinping supports more than ever private companies. Read More →
Chinese apps like Tiktok and WeChat make inroads into the US, and American companies start to copy their features. Fintech analyst Sara Hsu says fierce domestic competition makes those apps better than what we know outside China, as younger generations like their lives through apps. So, if they do well, they can cater for much more than only chitchat, se tells at CGTN.Read More →
Some analysts see in the new Foreign Investment Law a way for China to placate the US, but China veteran Mark Schaub sees here no quick fix triggered off by the trade war. It is the first new foreign investment law since the Berlin Wall came down, he says to the BBC News Service.Read More →
As the formal trade war might be heading to an end game, four US constituencies have different views on how to deal with China, even after the trade war ends, explains economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® at a meeting of the Asia Society.Read More →
The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.Read More →
China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.Read More →
Fintech expert Sara Hsu explains at her YouTube channel why China is eager to speed up the development of its 5G network, and what it means for the rest of the world. How do US and European concerns on cybersecurity relate to China’s development, ZTE, and Huawei, and how does it relates to you.Read More →
China’s bad loans are increasing, but the country’s financial authorities have been trying to crack down on this source of financial stability. How are those efforts faring now China is suffering from a relative drop in economic growth. Financial analyst Sara Hsu discusses the dilemma’s the authorities are facing especially now the trade war is ongoing.Read More →
Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?Read More →
Marketing veteran Ashley Dudarenok explains how the rebellious Peppa Pig, once denounced by the government as a “gangster” became one of the more popular symbols in the just started Year of the Pig.Read More →