Gone are the days when China’s consumers formed herds for their purchases. Whether is is for jewelry or trips abroad stressing individuality of consumers if key to be successful as a brand, says branding expert Ben Cavender to the China Daily.Read More →
Key players in the US and China have profoundly different ways to expand, says William Bao Bean, managing director of Chinaccelerator to the Harbinger China. Those major player changed the playing field profoundly, also for startups.Read More →
Internet giant Baidu has been under attack by Chinese internet users for medical ads. Former Baidu communication director Kaiser Kuo, defends his former company and says criticism has been unfair. Main Baidu problem: failing sales, he tells TechNode.Read More →
Kweichow Moutai, China’s favorite booze, passed on Friday with US$71.5 billion Johnny Walker owner Diageo as the world’s most valuable drink despite its dependency on the China market. They have made all the right moves, tells business analyst Shaun Rein to CNN, despite president Xi Jinping’s anti-corruption drive.Read More →
Superinvestor Warren Buffett made a surprise appearance on CoCa-Cola’s Cherry Coke’s can during their China launch. A good move, says business analyst Shaun Rein to AP. Business leaders like him are more popular than sport starts.Read More →
WeChat has been for long the golden grail for marketing to China´s consumers. But those days are over, says innovation expert William Bao Bean, director of the Shanghai-based ChinaAccelerator to TechNode. Marketing needs more platforms than WeChat, although the Tencent tool is still an important center piece.Read More →
Chinese internet companies took the lead in selling through social commerce, rather than poorly working ads. China entrepreneur William Bao Bean explains how China is taking the lead from Western companies, at GetGlobal 2016 in Los Angeles. “Traditional ads are under pressure.”Read More →
Ads suck, says China veteran William Bao Bean. In Asia companies first build up trust, and then might sell now and then. “We are in the post-advertising market,” he tells at the Next16 in Hamburg.Read More →
The walled gardens of Whatsapp, Facebook and Google have lost great opportunities, and now they have to face Chinese competition as Tencent and others prepare expand into the next four billion users, outside China, told Shanghai-based innovation expert William Bao Bean last week at the Next16 conference in Hamburg.Read More →
Chinese consumers belonged to the least loyal to brands. And although brand loyalty is on the rise, China only shows a slow improvement. Business analyst Shaun Rein explains why to CKGSB Knowledge. “Loyalty is happening because consumers are getting sophisticated.”Read More →
Shanghai Disney opened this week after five years of preparing while China´s growth had been relatively slowing down. But business analyst Shaun Rein does not see this mega operation will be hurt by dropping consumer spending. Chinese still spend on experiences and their kids, he tells AP.Read More →
Procter&Gamble launched a global campaign for SK-II skincare also in China, inadvertently getting mixed up in the “left-over women” issue. Unmarried Chinese women in their late-twenties are under heavy pressure to find a husband. Retail analyst Ben Cavender explains the background at CNN Money.Read More →