Corporations jump too easy on the latest social media hype, without knowing what they are talking about, argues Baidu´s director international communication Kaiser Kuo in the Holmes report.Read More →
Facebook is blocked in China, just like Twitter and Google, but is opening a sales office in China. Chinese companies have to tap into the sales power of Facebook as they go abroad, as their global ambitions grow, explains business analyst Shaun Rein on Bloomberg TV. How do you want to sell in Indonesia or the US if you are not on Facebook?Read More →
A US$540,000 fine for illegal direct selling and unsubstantiated product claims for Nu Skin Enterprises came as a relief, since the company could have faced a higher penalty. But it serves as a warning for all direct selling in China, says market analyst Ben Cavender to Bloomberg.Read More →
Once upon a time Oreo was the most popular cookie in China, but its producer Mondelez International Inc is facing major challenges, as China´s consumers change preferences very fast, explains retail analyst Ben Cavender in the Wall Street Journal.Read More →
Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.Read More →
For months economists have feared China would follow the down-ward trend of world economies. But China’s economy seems to be picking up as the country shifts its focus from export and investments to domestic consumption, tell business analyst Shaun Rein in Campaign Asia.Read More →
Kellog is the second cereal maker, after Weetabix, trying to enter the China market. But ongoing milk scandals have made the market a hard one to crack, tells retail analyst Paul French to AP. Nevertheless, Kellog sees possibilities for growth.Read More →
Obese Americans struggling with their health might find this odd, but McDonald’s is preferred by many Chinese consumers, because its fast food is perceived to be healthy, explains Shaun Rein in NPR. Healthy according to Chinese standards, that is. Read More →
H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.Read More →
China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.Read More →
The Chinese are not trying to become middle class, they want to become rich, very rich. Products like Apple and Ferrari are helping consumers is creating that feeling, tells consumer analyst Ben Cavender in the Wall Street Journal and Adage.Read More →
Korea’s car maker Hyundai tries to sell its relatively larger car in China upscale market. But asking more money for a tiny car might be a tricky strategy for the producer of small cars, tells business analyst Shaun Rein Bloomberg.Read More →