Companies have started to invest heavily in social media, including mobile application. But the results are often disappointing, tells William Bao Bean in this presentation on ROI on social media. Understanding your customers, and their differences, is more important than getting tools in place. Read More →
Paul French Obesity is rising in China and our speaker Paul French and co-author Matthew Crabbe wrote their new book Fat China: How Expanding Waistlines are Changing a Nation about the feature. In 1982 7 percent of the Chinese were overweight, in 2002 23 percent of urban China, 7 percentRead More →
Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →