Why the Chinese will not become like the Americans, explains China advertising expert Tom Doctoroff in his latest book “What Chinese Want: Culture, Communism and China’s Modern Consumer”. The Atlantic summerizes one of his key viewpoints.Read More →
Mobile might be the next big thing in China, both mobile platforms and ad agencies have still a hard time to find each other, tells William Bao Bean, Managing Director Singtel Innov8, in AdAge. Read More →
Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.Read More →
While Nokia, the former leading manufacturer in China, is in heavy weather, Apple is booming in the same market. The difference, according to market analyst Shaun Rein in CNBC? Nokia lost the wealthy Chinese, where Apple is winning them.Read More →
Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.Read More →
Companies have started to invest heavily in social media, including mobile application. But the results are often disappointing, tells William Bao Bean in this presentation on ROI on social media. Understanding your customers, and their differences, is more important than getting tools in place. Read More →
Paul French Obesity is rising in China and our speaker Paul French and co-author Matthew Crabbe wrote their new book Fat China: How Expanding Waistlines are Changing a Nation about the feature. In 1982 7 percent of the Chinese were overweight, in 2002 23 percent of urban China, 7 percentRead More →
Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →