Reviews and awards for Shaun Rein´s latest book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia are flooding in, just in time to order your Christmas present. Today Bill Hayes the Financial Professionals´Post of the New York Society of Security Analysts look at Shaun´s recent book.Read More →

Luxury car brands tell much about the ambitions of their owners, and how people think about them, disclosed the Hurun White Paper on luxury cars last week. In the Global Times an overview of the profiles of the owners of Audi, BMW, Mercedes- Benz, Lexus, Volvo, Land Rover, Cadillac and Infiniti, according to Hurun founder Rupert Hoogewerf.Read More →

Prada is still drawing large queues at outlets in Asia and Europe, those queues are one third smaller than they used to be. Branding expert Shaun Rein sees Prada has more problems with Chinese customers than the ongoing anti-corruption campaign, he tells in CNBC.Read More →

The decision by Best Buy to withdraw from the China market is not a real surprise, and illustrates that successful brands elsewhere cannot assume they can conquer the China market too, says Shanghai-based retail analyst Ben Cavender in the China Daily.Read More →

As their professional life develops, China´s Young Urban Professionals, are looking for food products that make their lives easier, says retail analyst Ben Cavender in the China Daily. Products like Barilla´s Italian pasta´s are one of them, when they play their cards right.Read More →

A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →

Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →

Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →