Becoming a successful marketeer can be learned, says China-veteran Ashley Dudarenok at Hive Life. She gives six tips to move forward in selling into China. For example: get a mentor. “You can do it all – but it’s going to take you twenty years. Do you want to do it the hard way? Or do you want to pay somebody some money to show you how to do it in probably in just two to three years? “
When companies cannot pay enough, they often give their key people fancy titles, like Chief Marketing Officer (CMO). But startup guru William Bao Bean, the managing director of Shanghai-based startup accelerator Chinaccelerator, warns against titles with a ‘C’ in it, unless it is your CEO, especially when you are a startup, he tells Phocuswire.
China analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, tells on the EM+BRACE “Mentorship Series” at LinkedIn why he hates some opinion leaders are called China experts without having actually inside knowledge of the country. And why media should be careful position somebody as a China expert.
In the search for answers to the question why Chinese companies do so well, corporate analyst William Bao Bean sees one key difference with Western competitors: many Chinese companies skipped the middle management and organized internal structures fundamentally different, he explains in Venturebeat.
Associate professor Mark Greeven of the Zhejiang University in Hangzhou has agreed to join the China Speakers Bureau. Dr. Greeven is a leading authority on competition in China. He is co-author of the book Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco, comparing five leading corporate organizations in China.
Airbnb has a chance in China, unlike many other US companies in the past, argued Beida business professor Jeffrey Towson earlier in the Guardian. On his weblog he gives the US company six additional advises, including marrying into Tencent and Alibaba. Also, Airbnb’s real threat it the travel company Ctrip.
Chinese investors are moving into the world, including Europe, and doing business has become easier, says RSM professor Zhang Ying. Often they know each other already from the past investments into China, and communication has become much easier, she tells at a website of the Spanish government.
When Western companies discovered new management systems in Japan like Just-In-Time in the 1980s, they applied it fast,despite initial misgivings.But when they see now new ways of decentralizing corporate structures in Tencent and Haier, they are reluctant to take it serious, says Haier-watcher and IMD professor Bill Fischer at AP.