Having a strong digital strategy has put Burberry ahead of luxury competitors even before the coronavirus crisis hit the purchasing behavior of China’s consumers, says business analyst Shaun Rein to the BBC.Read More →
Marketing guru Ashley Dudarenok explains on the BBC how live streaming became a leading marketing tool in China. “It is both entertaining and educational,” she tells.Read More →
When you want to explore the China consumer market, it is not enough to define age group or geography, but you need to dive into the complicated submarkets inside those groups, explains marketing guru Ashley Dudarenok at her vlog.Read More →
Plant-based meat is trying to make inroads into the culinary habits of China consumers. Business analyst Shaun Rein sees a fast-growing market, but starting from a pretty low base, he explains to the BBC, based on recent research from his consulting company.Read More →
India has been one of the hotspots of investments from China, but that might end now the hostilities between both countries increase, says business analyst Shaun Rein to AP. Chinese apps have already been banned by the Indian government, and startups seem to be next. Anti-Chinese feelings among consumers might be putting Chinese investors also off.Read More →
China is trying to contain a second wave of the coronavirus. Economist Arthur Kroeber looks at what the government wants to do. Unlike other countries, China tries to eradicate the number of cases to zero, whatever it might cost. Even though that is not realistic, it has huge consequences for some consumer good sectors and travel, who might not recover for the time being. An overview of the situation in June.Read More →
While birds are taking over many international airports, China’s second largest airline company China Eastern has launched a new airliner with a focus on its touristic Hainan. Business analyst Shaun Rein argues this is actually a good idea, even though much of the airline industry is still on its back after the coronavirus crisis, he tells at the BBC.Read More →
Livestreaming e-commerce took off like crazy in China in 2020, partly because of the coronavirus pandemic. Marketing guru Ashley Dudarenok opens the discussion on where this trend is leading to at Technode. “Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption,” she writes.Read More →
China’s Anta bought in 2009 the Italian sports shoe brand Fila for China and plans to take on Nike and Adidas during the 2022 Olympic Winter Games in Beijing. Branding expert Ben Cavender sees Li-Ning and other domestic brands as the first hurdle to take before Anta can really compete globally, he says in the Fair Observer.Read More →
Post-corona China is reshuffling many industries and cinemas are one place that will feel the online competition pretty hard, says Shanghai-based business analyst Shaun Rein to the BBC.Read More →
Fake-meat products might find traction in much of the world, but because veggies are so popular in China, replacing meat might not work in marketing, says business analyst Shaun Rein in WeAreResonate.com. Becoming a vegetarian is not an issue for most Chinese consumers, he says.Read More →
Pinduoduo has been challenging e-commerce giants Alibaba and JD during the corona crisis. E-commerce analyst Ashley Dudarenok looks if Pinduoduo can keep up in the e-commerce wars in China might develop, for Bloomberg.Read More →