Consumers are changing their purchasing behavior because of the effects of the ongoing trade war between China and the US. Business analyst Shaun Rein tells the CityWireSelection who are the winners and losers of this war.Read More →
Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.Read More →
Investor Jim Rogers tried to buy an ice-cream in Beijing but discovered you cannot buy it for money, you need a mobile. Alibaba and Tencent have become giant technology firms that have changed day-to-day life.Read More →
Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.Read More →
Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.Read More →
Prisoners have to learn how to deal with a changing society before they leave prison. In China, it is obvious they have to learn how to deal with e-commerce, says business analyst Shaun Rein in Inkstone news.Read More →
Globally cosmetic companies have been phasing out animal testing, but in China authorities sometimes still require those tests. Lawyer Mark Schaub looks at the dilemmas for international cosmetics, who face different requirements, and potential damage to their brand, at the China Law Insight.Read More →
Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.Read More →
Ctrip is one of China’s successful travel companies, but for most startups, it is a tough market to crack, said William Bao Bean, managing director of the Shanghai-based China Accelerator, last week at a travel conference in Amsterdam, according to Phocuswire.com. Bean did identify some potential success stories, though.Read More →
China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.Read More →
China’s consumers used to pay a premium to foreign products, because of the presumed quality and status connected to it. But those easy days for foreign brands are over, says business analyst Shaun Rein at the City Wireselect.Read More →
Chinese surveillance technology, especially social credit systems and facial recognition, is seen by Western media as a final end to privacy. But Tencent watcher Matthew Brennan sees this innovation works differently on the ground, in China, he explains in Metro.Read More →