What can brands learn from China for the post-corona crisis? Marketing expert Arnold Ma from Qumin in London joins a discussion at Retail Marketing. Building loyalty during a crisis is key, he says. Some traditional behaviors will return to the old patterns, but consumers will stick to newly developed insights, he adds.
Marketing veteran Ashley Dudarenok explains how she joined the social media bandwagon in China post-2009 for her marketing ventures, interviewed by 852 Reboot HK. With remarks on the future of Hong Kong and the fallout of the coronavirus. And why companies need at least seven business models to survive 2020.
Renowned economist Arthur Kroeber, author of the bestseller China’s Economy: What Everyone Needs to Know®, dives into the information explosion after the Covid-19 virus did hit China. Much information is available, but most is of low quality, he argues, and here he does a reality check of what we can say at this stage in April, including Europe and the US.
The plan to ban immigration by US President Donald Trump will be mostly hurt US tech companies who cannot recruit talents anymore, says business analyst Shaun Rein to the BBC. “Now, with the immigration ban, more top Chinese, Indian and other foreign talent will seek jobs in tech hubs globally like Shenzhen, Seoul and Bangalore rather than Silicon Valley,” Shaun Rein adds.
COVID-19 or the Coronavirus has triggered off a lot of soul-searching in China, says social commentator Zhang Lijia in the South China Morning Post. “All these problems at home and abroad are proof that nature has been interfered with, as humans go against the natural order. This is a good time to revisit the philosophical aspects of Taoism, writes Zhang Lijia.
Marketing veteran Ashley Dudarenok sees great opportunities past-corona crisis as foreign brands desperately look for new China strategies. She discusses with political economist Shirley Ze Yu and Martina Fucks, and is a bit gloomy about Hong Kong for the next six months, but optimistic about China.