Marketing expert Ashley Dudarenok explains how luxury purchases became rooted in China’s complicated market and developed over the past decades. And what trends she expects for 2023. Read More →
China has become a leading force in consumer trends with e-commerce and fintech, first followed by other Asian nations and now the rest of the global market, says marketing expert Ashley Dudarenok at Martechseries. Global brands are taken notice, she writes.Read More →
Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →
Dolce & Gabbana (D&G) got three years into hot water over racist ads and remarks with China’s consumers, and the row did not subside, says business analyst Shaun Rein. “It’s probably the only brand that I’ve seen the Chinese stay angry at for so long,” he told CNN.Read More →
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.Read More →
Cosmetics sold in China require up to May 1, 2021, animal tests to prove they are safe for consumers. Since their users required cruel-free cosmetics, foreign manufacturers had a hard time selling cosmetics to Chinese consumers. But times are changing, although only a little, says China-lawyer Mark Schaub in the China Law Insight in a review of upcoming legal change.Read More →
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →
Having a strong digital strategy has put Burberry ahead of luxury competitors even before the coronavirus crisis hit the purchasing behavior of China’s consumers, says business analyst Shaun Rein to the BBC.Read More →
China’s Anta bought in 2009 the Italian sports shoe brand Fila for China and plans to take on Nike and Adidas during the 2022 Olympic Winter Games in Beijing. Branding expert Ben Cavender sees Li-Ning and other domestic brands as the first hurdle to take before Anta can really compete globally, he says in the Fair Observer.Read More →
New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.Read More →
Ctrip is one of China’s successful travel companies, but for most startups, it is a tough market to crack, said William Bao Bean, managing director of the Shanghai-based China Accelerator, last week at a travel conference in Amsterdam, according to Phocuswire.com. Bean did identify some potential success stories, though.Read More →