Li-Ning and Anta, two Chinese shoe sport manufacturers, took a nationalistic twist in their marketing after the US National Basketball Association (NBA) and the Houston Rockets triggered off criticism from China’s government. Marketing expert Tom Doctoroff comments on the slippery slope of nationalism in China marketing for Al Jazeera.
China imposed a 100% tax for transfers of foreign players to loss-making soccer clubs – in fact all. A desperate measure that shows China is very far away from playing, less alone winning the World Cup, as president Xi Jinping wants it, says Beijing-based soccer expert Rowan Simons at Sky News.
Soccer has been catching most headlines in trying to conquer China. But the long term strategy to root baseball into the country might offer more chances for success, writes Beida business professor Jeffrey Towson at his weblog. “Major League Baseball (MLB) Is Copying the NBA in China – And It Might Work.”
Soccer in China is government organized and that not only leads to a bad quality soccer, it is also illegal under the FIFA rules, writes soccer expert Rowan Simons at the New York Times. Rowan Simons is chairman of China ClubFootball FC, the first amateur football network in China with foreign investors, and the author of “Bamboo Goalposts.
China´s soccer clubs have been spending unprecedented amounts of capital in buying foreign players and improving high-profile stadiums and other infrastructure, hoping to win the World Cup. But the basis is wrong, so the efforts will fail, says Beijing-based soccer expert Rowan Simons to AFP,
Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.
Reforming Chinese soccer has been one of the pet projects of president Xi Jinping. But despite much political goodwill and millions moving ahead, results have been poor, says Beijing-based soccer expert Rowan Simons in a wide-ranging interview with the South China Morning Post, looking at his grass-root experiences in Beijing.
European soccer clubs and their stakeholders look on with mixed feelings when yet another Chinese billionnaire sets his eyes on their clubs. But from the perspective of the Chinese billionnaires it makes perfectly sense, says Rupert Hoogewerf, founder of the China Rich List Hurun to the Telegraph.