Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →

H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →

Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →

China initially became the factory of the world, and equivalent to low-quality products. But those days are over, says marketing expert Arnold Ma at his Myth Buster vlog. Innovation and high quality have become key in China’s production, although you can still get some cheap, low-quality stuff too, he adds.Read More →

China’s central government has tried to fix the country’s toxic work culture, especially banning the “996” — working from 9 am to 9 pm, six days a week. But China expert Arnold Ma does not believe the workers themselves really want this, he tells Jing Daily.Read More →

Outsiders often see China as a coherent country, with a similar culture, while they do not see the huge differences between different parts of the country, argues China expert Arnold Ma in his vlog. When you believe Western movies, you think China is only about fighting and kungfu, and fighting and kungfu, he says in a clip fighting myths about the country.Read More →

As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →