How China is changing the world – Arnold Ma
London-based marketer Arnold Ma explains at SXSW how China’s Gen Z has changed the country and is now changing the world.Read More →
London-based marketer Arnold Ma explains at SXSW how China’s Gen Z has changed the country and is now changing the world.Read More →
Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →
H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →
Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →
China initially became the factory of the world, and equivalent to low-quality products. But those days are over, says marketing expert Arnold Ma at his Myth Buster vlog. Innovation and high quality have become key in China’s production, although you can still get some cheap, low-quality stuff too, he adds.Read More →
China’s central government has tried to fix the country’s toxic work culture, especially banning the “996” — working from 9 am to 9 pm, six days a week. But China expert Arnold Ma does not believe the workers themselves really want this, he tells Jing Daily.Read More →
Bats as a possible source for the coronavirus were de latest incident based on the Western myth all Chinese eat wild animals where possible. Cultural analyst Arnold Ma puts China’s eating habits into perspective, for his vlog.Read More →
Running the Olympic games under a pandemic in Tokyo might hurt the Olympic brand, as many negative incidents have shown already. But marketing expert Arnold Ma is sure the Beijing Winter Olympics in 2022 will do the opposite, he tells in Campaign Asia.Read More →
Outsiders often see China as a coherent country, with a similar culture, while they do not see the huge differences between different parts of the country, argues China expert Arnold Ma in his vlog. When you believe Western movies, you think China is only about fighting and kungfu, and fighting and kungfu, he says in a clip fighting myths about the country.Read More →
Marketing expert Arnold Ma of Qumin joins a panel explaining why social media in China fundamentally differ from those in the West, and (later) why China will lead the future path for new social media innovations in the rest of the world.Read More →
Devastating competition has made many victims in booming China, and now Tesla is the next one as it loses dominance in the world’s largest EV market, says business analyst Arnold Ma in Jing Daily.Read More →
As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →