China, and especially its youngsters, are paving the way into the metaverse, says innovation expert Arnold Ma, founder of Qumin, in Techround. For example, when it comes to funding of charities, he adds. “China’s younger generations are highly receptive to emerging technologies, so a metaverse version of an initiative like 99 Giving Day, powered by WeChat or a future platform, would be a powerful way to attract more funding.”
H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.
Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.
China initially became the factory of the world, and equivalent to low-quality products. But those days are over, says marketing expert Arnold Ma at his Myth Buster vlog. Innovation and high quality have become key in China’s production, although you can still get some cheap, low-quality stuff too, he adds.
Outsiders often see China as a coherent country, with a similar culture, while they do not see the huge differences between different parts of the country, argues China expert Arnold Ma in his vlog. When you believe Western movies, you think China is only about fighting and kungfu, and fighting and kungfu, he says in a clip fighting myths about the country.