Outsiders often see China as a coherent country, with a similar culture, while they do not see the huge differences between different parts of the country, argues China expert Arnold Ma in his vlog. When you believe Western movies, you think China is only about fighting and kungfu, and fighting and kungfu, he says in a clip fighting myths about the country.
As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.
E-commerce firm Pinduoduo is closing in on market leader Alibaba, show recent post-corona figures, says marketing expert Arnold Ma in Kr-Asia. Ma believes that the key to Pinduoduo’s growth is its continuing focus on its D2C (direct to consumer) model across manufacturing, agriculture, independent sellers, and new brands.
Bytedance is negotiating the sale of popular video streaming app Tiktok with Microsoft, now it became into hot water with an executive ban by US President Donald Trump. Business analyst Arnold Ma tells CGTN why that might be a good deal for Bytedance, since it has 60 apps in China, not just a few like most tech companies, and might focus on those other apps. Even the price, 10 billion US dollars for a company valued at 120 billion, is not bad for an app that only exists for three years, he adds.
Marketing expert Arnold Ma runs his branding agency Qumin from London in both China and the West. He explains how brands, and his company, are doing now relations between China, the US and the UK get complicated, to put it mildly. Arnold is interviewed by Shirley Ze Yu and Martina Fuchs. What Chinese brands are doing well in the West, and many other questions.