How to hire and retain people in China – Ashley Dudarenok
2019-11-14
Hiring and retaining people for your successful team is a tough challenge in China. China marketing-veteran Ashley Dudarenok tells about her tips and tricks.Read More →
How does Alipay works for foreign tourists? – Ashley Dudarenok
2019-11-11
Marketing expert Ashley Dudarenok is enthusiastic about the announcement of Alipay to open up for tourists visiting China, followed shortly by a similar move by WeChat. On her vlog, she explains how visitors without a Chinese bank account can now use Aliba. Details on WeChat were not yet known atRead More →
How to launch your product at Zhihu – Ashley Dudarenok
2019-11-01
Zhihu, China’s popular Q&A site comparable to Quora, can be a good place to launch your product, says China marketing expert Ashley Dudarenok at the Jing Daily. But the content-driven platform needs – not surprisingly – also a content-driven strategy, she explains.Read More →
Sustainability: a tough sell to China consumers – Ashley Dudarenok
2019-10-21
Sustainability might have been high on the agenda of major fashion brands, most consumers in China still not buy into the concept, says marketing expert Ashley Dudarenok at the Jing Daily. But there is hope for the future as brands focus on the young and future consumers.Read More →
Bytedance: beyond Baidu, Alibaba and Tencent – Ashley Dudarenok
2019-10-07
Marketing expert Ashley Dudarenok dives into the fast-changing landscape of China’s internet, especially Bytedance. The relative newcomer has become an established player next to the old trinity of Baidu, Alibaba, and Tencent (BAT). She looks at some of Bytedance’s major operations: Jinri Toutiao and Douyin, and Bytebance’s international expansion for Asia Times.Read More →
The drama behind Alibaba purchasing NetEase’s Kaola – Ashley Dudarenok
2019-09-12
E-commerce in China showed drama this month, as Alibaba purchased NetEase’s Kaola for US$2 billion, says e-commerce expert Ashley Dudarenok at her vlog. The number one and two in cross-border e-commerce did not change hands so easy, and Dudarenok explains why.Read More →
Can Costco succeed where other foreign competitors gave up? – Ashley Dudarenok
2019-08-30
US discount retailer Costco made a blast this week in Shanghai with the opening of their first flagship store. Can it succeed where Carrefour, Amazon, Tesco, and others give in to domestic and online competition, wonders branding expert Ashley Dudarenok.Read More →
Marketing to China’s silver hair consumers – Ashley Dudarenok
2019-08-07
Most wealth in China is in the hands of the 50+ year generation, says marketing expert Ashley Dudarenok, but most marketing still focuses on the young. She wants to step up marketing efforts for the silver-haired consumers, who have 70-80% of the countries wealth to spend.Read More →
New retail: changing the shopping mindset – Ashley Dudarenok
2019-07-31
New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.Read More →
Marching on in China: influencer marketing – Ashley Dudarenok
2019-06-20
Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.Read More →
Western marketeers fail to connect with China consumers – Ashley Dudarenok
2019-06-20
Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.Read More →
Fighting fake followers: hard to do – Ashley Dudarenok
2019-06-17
Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.Read More →