Retail in China has changed after the corona crisis and marketing expert Ashley Dudarenok explains how brands have to adjust themselves to reach those much-wanted consumers in China, she tells in Valtech.Read More →
Marketing veteran Ashley Dudarenok sees great opportunities past-corona crisis as foreign brands desperately look for new China strategies. She discusses with political economist Shirley Ze Yu and Martina Fucks, and is a bit gloomy about Hong Kong for the next six months, but optimistic about China.Read More →
An even faster shift to online, domestic tourism and health care related activities. Business analyst Shaun Rein sums up how China is changing faster after the corona crisis is over, in an interview with Ashley Dudarenok. Are international brands even more leverage to domestic brands, both wonder.Read More →
China’s e-commerce players JD, Alibaba and Pinduoduo tried to build leverage during the coronavirus crisis, explains marketing guru Ashley Dudarenok at Bloomberg. And how are they profiting now the demand for Chinese products in the rest of the world is down?Read More →
Becoming a successful marketeer can be learned, says China-veteran Ashley Dudarenok at Hive Life. She gives six tips to move forward in selling into China. For example: get a mentor. “You can do it all – but it’s going to take you twenty years. Do you want to do it the hard way? Or do you want to pay somebody some money to show you how to do it in probably in just two to three years? “Read More →
Marketing expert Ashley Dudarenok looks at her weblog the biggest online buzzwords in China’s retail over the past three years and her dynamic overview. And what will happen in 2020?Read More →
Hiring and retaining people for your successful team is a tough challenge in China. China marketing-veteran Ashley Dudarenok tells about her tips and tricks.Read More →
Marketing expert Ashley Dudarenok is enthusiastic about the announcement of Alipay to open up for tourists visiting China, followed shortly by a similar move by WeChat. On her vlog, she explains how visitors without a Chinese bank account can now use Aliba. Details on WeChat were not yet known atRead More →
Zhihu, China’s popular Q&A site comparable to Quora, can be a good place to launch your product, says China marketing expert Ashley Dudarenok at the Jing Daily. But the content-driven platform needs – not surprisingly – also a content-driven strategy, she explains.Read More →
Sustainability might have been high on the agenda of major fashion brands, most consumers in China still not buy into the concept, says marketing expert Ashley Dudarenok at the Jing Daily. But there is hope for the future as brands focus on the young and future consumers.Read More →
Marketing expert Ashley Dudarenok dives into the fast-changing landscape of China’s internet, especially Bytedance. The relative newcomer has become an established player next to the old trinity of Baidu, Alibaba, and Tencent (BAT). She looks at some of Bytedance’s major operations: Jinri Toutiao and Douyin, and Bytebance’s international expansion for Asia Times.Read More →
E-commerce in China showed drama this month, as Alibaba purchased NetEase’s Kaola for US$2 billion, says e-commerce expert Ashley Dudarenok at her vlog. The number one and two in cross-border e-commerce did not change hands so easy, and Dudarenok explains why.Read More →