No says Shaun Rein in Bloomberg, it might take at least another ten years before China’s middle class earns enough, and he advises clients to focus on premium products for the rich. Yes, says Helen Wang in CNN, since China is cheap enough. What do you think? Fill in our poll.Read More →
New reviews of Shaun Rein’s “The End of Cheap China: Economic and Cultural Trends that will Disrupt the World” keep on appearing. Earlier in the week, the Wall Street Journal, yesterday USA Today.Read More →
Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →
Of the plethora of China books only a few make it in the eyes of Chris Devonshire-Ellis of China Briefing. But Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World certainly made the grade, he writes.Read More →
Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.Read More →
The Mercury News had a wide ranging interview with the author Shaun Rein on how China has changed, since he came to the country in the late 1990s. What changes China’s relationship with the US?Read More →
Shaun Rein’s long-awaited book on The End of Cheap China: Economic and Cultural Trends that will Disrupt the World has reached the shelves of US book stores. Key lessons on change in China.Read More →
Author Shaun Rein of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World advised recently Mizuho Securities on key issues when investing in China. In Forbes three issues are summerized.Read More →
Apple might celebrate a huge success in China, but the US company could have done much better if they had followed a ‘China-first’ strategy from the beginning, says Shaun Rein, author of the book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World in SFgate and on Bloomberg.Read More →
The US-based luxury fashion group Neiman Marcus has decided to enter the China market through e-commerce, rather than building brick-and-mortar stores. Business analyst Shaun Rein explains in the Financial Times why that might not be a smart idea.Read More →
Commodities will be going strong, tells business analyst Shaun Rein in CNBC, since commodities are needed to support high demand for better housing in China, support rising consumption and is needed by the financial alternatives now US bonds and the euro are a less attractive alternative.Read More →
Your espresso and your hamburger will become more expensive. Those are two of the ten changes the end of cheap China means for you, author Shaun Rein spells out in Forbes. Those changes “are threatening the easy availability of the low-priced goods that have fueled Americans’ consumption-led lifestyle.”Read More →