The Euromonitor divided up China’s luxury consumers into five categories, to make life easier for marketers selling to them. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, applauds the effort, but thinks the market in China is more complicated than that, she tells in the Jing Daily.
The Jing Daily:
“I think this is a really interesting way to look at Chinese consumers,” said founder at Chinese Marketing Agency ChoZan, Ashley Galina Dudarenok. “It definitely adds a bit more sexiness and a bit more color into the consumer profile. As soon as you hear the personality type, you instantly have a certain image in mind of what these people want, where they are, how they live, and so on.”…
“China is a very complicated, very saturated, very non-homogeneous market,” said Dudarenok. “For example, Balanced Optimists (one of the categories) in Beijing or Fuzhou are completely different target groups. …This might work for some generalizations, but for many brands, it will remain challenging.”
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