Gen Z is now about 25% of China’s workforce and is dramatically changing the country’s consumer habits, says marketing expert Ashley Dudarenok in her vlog. Social commerce is key, she argues, especially now that consumer spending is low anyway.
Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.
Are you looking for more consumer experts at the China Speakers Bureau? Do check out this list.
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