For a few years, China’s international retailer Temu – together with Shein – seemed to have a winning retail concept. But those days are over, says Hong-Kong-based marketing expert Ashley Dudarenok in The Rest of the World. Temu is running into barriers all over the world.
The Rest of the World:
Temu’s unique business model — cheap goods delivered from China straight to buyers at factory-direct prices with free shipping — has brought the company under fire. The regulatory pushback marks a turning point for one of China’s most aggressive global exporters.
“Temu’s original ‘China-to-door’ model was a brilliant, but ultimately fragile, strategy built on regulatory arbitrage,” Ashley Dudarenok, founder of China research and digital transformation firm ChoZan, told Rest of World. “That era is coming to a close. The model is now undergoing a forced, rapid evolution into a localized cross-border hybrid. Its survival depends entirely on how quickly it can execute this complex transition while navigating a minefield of regulatory and financial pressures.”
More in the Rest of the World.
Ashley Dudarenok is a marketing expert at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.
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