China has announced the ban on micro beads – solid plastic particles of less than one millimeter – in cosmetics by the end of 2020, writes China lawyer Mark Schaub at the China Law Insight. “The clock is ticking for cosmetics companies – domestic and international alike. Alternative ingredients need to be sourced quickly,” says Mark Schaub.Read More →

Gamers are increasingly becoming a group of luxury buyers in China, overlapping other segments, says marketing expert Arnold Ma at OZY. “Chinese luxury buyer demographics overlap with hobbies normally associated with a younger audience, such as gaming,” Arnold Ma says.Read More →

Getting customers in the China market was already expensive and the 2019 capital winter makes live for startups even harder, says William Bao Bean, managing director of the Shanghai-based SOSV. That might be bad news initially, but makes them more competitive in the longer run, he says according to Pymnts, quoting the Financial Times.Read More →

Brands focus too much on social media platforms and generic influencers, and forget often they need to get closer to their customers, says marketing expert Arnold Ma in the McKinsey Report on the 2020 State of Fashion. In China and the rest of Asia consumers are faster to adopt new trends and increasingly guinea pigs for Western brands.Read More →

Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.Read More →

2019 is nearing its end, and some of our speakers look back. Arnold Ma, CEO of Qumin, got some raving reviews of speeches he gave this year, and he would like to share. We gladly support him in sharing those client views with you.Read More →

Tencent might still dominate social media in China with WeChat and QQ, but competition is heating up, and the internet giant is preparing for more competition, says Tencent watcher Matthew Brennan in Asia One. Asia One: “WeChat and QQ are like huge ships … too big to change course toRead More →

Tencent’s WeChat has been an unprecedented success story on the China internet. But new platforms are undermining the dominance of WeChat, says marketing expert Arnold Ma, CEO of London-based Qumin, at  CBBC. Short-video medium Douyin is one of them.Read More →