Tencent’s WeChat has been an unprecedented success story on the China internet. But new platforms are undermining the dominance of WeChat, says marketing expert Arnold Ma, CEO of London-based Qumin, at CBBC. Short-video medium Douyin is one of them.Read More →
Getting into hot water with China’s consumers, its government or both happens regularly to foreign brands. Business analyst Shaun Rein uses the latest NBA-upheaval to explain how those boycotts work, and how foreign brands can deal with them, according to the Marketplace.Read More →
Amazon is trying to return to China, but business analyst Shaun Rein doubts severely whether China’s consumers are waiting for the elsewhere so successful Kindle, he tells in Abacus News. China’s Xiaomi could be more successful as a competitor, but has problems of its own, he adds.Read More →
TikTok and Douyin, both owned by Bytedance, are two short-video successes, undermining the supremacy of WeChat, explains marketing guru Arnold Ma and CEO of London-based agency Qumin at the China Film Insider. Just like Facebook, WeChat is losing traction among the youngsters, he says.Read More →
Quality, price and value drive China’s consumers, not patriotism, says business analyst Shaun Rein in the LA Times. They might say something patriotic, but that is not key for their purchases, although China’s media might suggest nationalism is most important for consumers.Read More →
Arnold Ma, CEO of London-based Qumin dives into China’s cashless revolution and then dives further into the country’s subcultures among its youth.Read More →
Arnold Ma, CEO of the London-based marketing agency Qumin, has decided to join the China Speakers Bureau.
His focus is on China’s opening up to global markets, with a specialty on the country’s millenniums and subcultures that are becoming key for global companies trying to finetune their China operations.Read More →
China’s Single’s Day broke several records, but that is deceptive. Consumers waited for bargains and delayed purchases till Single’s Day, says retail analyst Ben Cavender to Reuters. Reuters: “What’s happened is that you’ve had a lot of consumers this year being a little bit more careful about their purchasing becauseRead More →
Alipay and WeChat, China’s largest payment options, opened their services for foreign credit card holders, and it was about time too, says Shanghai-based business analyst Shaun Rein, author of the bestseller The War for China’s Wallet: Profiting from New World Order to the South China Morning Post. The South China MorningRead More →
From a cash country, where transactions were done by moving plastic bags with money between bank branches, China has turned into a leading force in fintech or financiel technology. Mobile payment are standard. Bitcoins and blockchain technology found in China early adopters. Social media have – more than anywhere in the world – adopted payment systems to facilitate online trade.Read More →
Zhihu, China’s popular Q&A site comparable to Quora, can be a good place to launch your product, says China marketing expert Ashley Dudarenok at the Jing Daily. But the content-driven platform needs – not surprisingly – also a content-driven strategy, she explains.Read More →
Understanding the consumer in China is tough for most foreign companies entering this competitive market, says retail analyst Ben Cavender. There is no escape from shopping here, as retail is fully integrated into daily life. “China is where all the future trends are happening,” he says.Read More →