In a new trend, China brands are looking to cross traditional borders, seeking more synergy, says retail expert Ben Cavender to the China Daily. “Part of the challenge is in making the product meaningful to consumers,” said Cavender.Read More →
A dramatic consolidation has made life tough for all startups in China, including those focusing on travel, says William Bao Bean, the managing director of the Chinaccelerator, China’s first and leading startup accelerator based in Shanghai, to Phocuswire. Opportunities he still sees for the fast-growing number of outbound Chinese tourists.Read More →
Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?Read More →
Marketing veteran Ashley Dudarenok explains how the rebellious Peppa Pig, once denounced by the government as a “gangster” became one of the more popular symbols in the just started Year of the Pig.Read More →
Bargaining at Chinese markets is a show, explains marketing veteran Ashley Duranenok at her daily vlog, and she gives some basic rules. “Always stay in your role,” is a key one.Read More →
Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.Read More →
The US-China trade war has another casualty: the CES consumer electronics trade show in Las Vegas, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post.Read More →
Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.Read More →
Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.Read More →
Pulitzer prize winner Ian Johnson, author of The Souls of China: The Return of Religion After Mao, addresses the change China went through over the past twenty years, beyond the poor cliches we often look at. How the country became more important military, as a consumer heaving, but also developing cultural values that were believed to be missing.Read More →
Consumers from China are spending less, and certainly luxury brands in the US will feel the downturn at least in the short run, says luxury consumer expert Ben Cavender to AP. Tighter visa restrictions under President Donald Trump also make it harder for Chinese shoppers to get to the United States.Read More →
Chinese media got orders to avoid bad news on the economy, but according to financial analyst Sara Hsu, signs indicate that China is unofficially in a recession. Spending has gone down despite encouragement from the government to spend more.Read More →