New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.Read More →
China forced global cosmetics brands to use animal tests before entering the market, but is now moving to fall in line with cruelty-free cosmetic tests, writes lawyer Mark Schaub at the China Law Insight. “For international cosmetic companies, this may make the Chinese market more attractive for cruelty-free brands. However, issues will still exist but the direction at least should be applauded,” he says.Read More →
Mobile has become a key tool, even to buy food on the street. Business analyst Shaun Rein takes NBC’s Richard Engel shopping, even to Alibaba, the front running when it comes to the new retail. How China equals the Post Second World years in the US.Read More →
China has developed into the largest consumer markt of the world, passing the US. Business analyst Shaun Rein explains to Richard Engel of NBC how they did it. “China is an unstoppable force,” Shaun says. You can see the full NBC program on China here. Shaun Rein is a speakerRead More →
Consumers are changing their purchasing behavior because of the effects of the ongoing trade war between China and the US. Business analyst Shaun Rein tells the CityWireSelection who are the winners and losers of this war.Read More →
Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.Read More →
Investor Jim Rogers tried to buy an ice-cream in Beijing but discovered you cannot buy it for money, you need a mobile. Alibaba and Tencent have become giant technology firms that have changed day-to-day life.Read More →
Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.Read More →
Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.Read More →
Prisoners have to learn how to deal with a changing society before they leave prison. In China, it is obvious they have to learn how to deal with e-commerce, says business analyst Shaun Rein in Inkstone news.Read More →
Globally cosmetic companies have been phasing out animal testing, but in China authorities sometimes still require those tests. Lawyer Mark Schaub looks at the dilemmas for international cosmetics, who face different requirements, and potential damage to their brand, at the China Law Insight.Read More →
Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.Read More →