Initially, short-video apps in China booked their successes among youngsters, but now also seniors find their way, and apps try to monetize the elderly followers, says marketing expert Ashley Dudarenok to Kr-Asia.Read More →
China’s Ant group went to great length in explaining its non-fungible tokens (NFT’s) are something completely different from the cryptocurrencies the government is targeting. Is it a smart way to avoid government measures? Fintech expert Winston Wenyan Ma highlights the dilemma created by Ant’s NFT, he tells Reuters.Read More →
In China bloggers sell better than brands because they can make use of the digital ecosystem the country has developed, says branding expert Ashley Dudarenok on her weblog.Read More →
Marketing expert Arnold Ma of Qumin joins a panel explaining why social media in China fundamentally differ from those in the West, and (later) why China will lead the future path for new social media innovations in the rest of the world.Read More →
Dolce & Gabbana (D&G) got three years into hot water over racist ads and remarks with China’s consumers, and the row did not subside, says business analyst Shaun Rein. “It’s probably the only brand that I’ve seen the Chinese stay angry at for so long,” he told CNN.Read More →
Is your company ready to sell into China, asks marketing guru Ashley Dudarenok in her weblog. Social media make it in theory easier to sell into the largest consumers’ market, but you have to be prepared very well, she explains.Read More →
Fintech expert Winston Wenyan Ma joins a panel at the BSN base and explains how China’s economy moved from import/export to a focus on innovation. China missed the world’s first technological revolutions because of domestic turbulence and external influences but has become a leading force for the third technological data revolution.Read More →
China issued new regulations on mining and trading of cryptocurrencies over the past few weeks. Financial analyst Winston Wenyan Ma explains how this works out, and why China’s crackdown has such a big impact on the industry worldwide, at LCX. China now covers 70% of the global market.Read More →
Bullet comments are a very Chinese and emerging feature when watching videos, conquering the rest of the world too, says innovation expert Ashley Dudarenok at het weblog.Read More →
E-commerce platforms are doing very well in China, but that does not mean they can easily gain consumer’s trust, says marketing expert Ashley Dudarenok on Marketing-Interactive. A few tips: the platform should be easy to use, and the quality of the products should be impeccable, she adds.Read More →
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →