Brands focus too much on social media platforms and generic influencers, and forget often they need to get closer to their customers, says marketing expert Arnold Ma in the McKinsey Report on the 2020 State of Fashion. In China and the rest of Asia consumers are faster to adopt new trends and increasingly guinea pigs for Western brands.Read More →

2019 is nearing its end, and some of our speakers look back. Arnold Ma, CEO of Qumin, got some raving reviews of speeches he gave this year, and he would like to share. We gladly support him in sharing those client views with you.Read More →

Tencent’s WeChat has been an unprecedented success story on the China internet. But new platforms are undermining the dominance of WeChat, says marketing expert Arnold Ma, CEO of London-based Qumin, at  CBBC. Short-video medium Douyin is one of them.Read More →

Arnold Ma, CEO of the London-based marketing agency Qumin, has decided to join the China Speakers Bureau.

His focus is on China’s opening up to global markets, with a specialty on the country’s millenniums and subcultures that are becoming key for global companies trying to finetune their China operations.Read More →

Vision, robotics and language are key areas where China is worldwide leading artificial intelligence, says Rupert Hoogewerf, chairman of the Hurun report on AI. The number of patent applications has been rising sharply over the past five years, he adds in the South China Morning Post. Huawei holds a top position.Read More →

From a cash country, where transactions were done by moving plastic bags with money between bank branches, China has turned into a leading force in fintech or financiel technology. Mobile payment are standard. Bitcoins and blockchain technology found in China early adopters. Social media have – more than anywhere in the world – adopted payment systems to facilitate online trade.Read More →

Understanding the consumer in China is tough for most foreign companies entering this competitive market, says retail analyst Ben Cavender. There is no escape from shopping here, as retail is fully integrated into daily life. “China is where all the future trends are happening,” he says.Read More →

Marketing expert Ashley Dudarenok dives into the fast-changing landscape of China’s internet, especially Bytedance. The relative newcomer has become an established player next to the old trinity of Baidu, Alibaba, and Tencent (BAT). She looks at some of Bytedance’s major operations: Jinri Toutiao and Douyin, and Bytebance’s international expansion for Asia Times.Read More →

China’s competitive landscape is changing fast, and the blooming incubators for startups offer multinational a much-needed edge in local competition, says William Bao Bean, managing director of the Chinaccellator in Shanghai to Forbes. “When you’re under pressure and local players are taking market share from you, you look to innovation.”Read More →