Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.Read More →
Investor Jim Rogers tried to buy an ice-cream in Beijing but discovered you cannot buy it for money, you need a mobile. Alibaba and Tencent have become giant technology firms that have changed day-to-day life.Read More →
Workers in China’s tech industry have been fighting the long work hours they make, the 996 – nine to nine working, six days a week. It’s difficult, admits William Bao Bean, managing director of startup accelerators Chinaccelerator and MOX, in the Asia Nikkei. The art for leaders at startups is motivating their teams.Read More →
Protecting intellectual property is a main issue for foreign companies in China, and William Bao Bean, managing director of the Chinaccelator in Shanghai gives a few tips on how to avoid problems. First, run faster and execute better than your competitors, so they have no time to copy your IP. And, second, split up your intellectual property is several pieces, so there is not one key to your intellectual castle, he explains at China Canvas.Read More →
Facial recognition and the exchange of related data seems to meet little resistance in China, compared to Western consumers. Tencent observer Matthew Brennan sees some rubbles among the public, but indeed no big scale anxiety on facial recognition, he tells in Slate and dives into the different perceptions.Read More →
Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.Read More →
Major industries like travel, retail, automotive, telecom and others see their traditional business models changing very fast. At Shanghai-based SOSV managing director William Bao Bean helps startups to make money in new ways, based on data, and capture fast emerging markets, he tells at the Phocuswright Europe conference in Amsterdam last week. Companies should not cling to melting margins, but identify where money can be made, he argues.Read More →
Innovation and China seemed have been at odds for a long time. But the country known for its copy-cats has made huge strides forward, and innovation has become a key feature in the country´s development. Not surprising, also speakers at the China Speakers Bureau reflect that important development.Read More →
Ctrip is one of China’s successful travel companies, but for most startups, it is a tough market to crack, said William Bao Bean, managing director of the Shanghai-based China Accelerator, last week at a travel conference in Amsterdam, according to Phocuswire.com. Bean did identify some potential success stories, though.Read More →
China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.Read More →
Chinese surveillance technology, especially social credit systems and facial recognition, is seen by Western media as a final end to privacy. But Tencent watcher Matthew Brennan sees this innovation works differently on the ground, in China, he explains in Metro.Read More →
The main reason for the current tech winter in China was the flush of money that has hit the industry, especially by the government, says VC veteran William Bao Bean to the BBC. A re-structuring of China’s start-ups’ scene is long overdue and that is good news for investors, he argues.Read More →