China’s economy is booming and foreign brands see engaging influencers as the ideal way to enter the market. But those influencers do no come cheap, says marketing expert Ashley Dudarenok at Marketing-interactive. “You can’t enter China with $10,000 US and expect to succeed,” she says. Read More →
When China’s authorities cracked down on Jack Ma’s Alibaba, it was only the start of ongoing efforts to control tech companies and manage their data streams, says Shanghai-based business analyst Shaun Rein to WRAL. “Now Chinese people are quite concerned about data privacy because Alibaba and Tencent have so much data – even more data than the government,” he adds.Read More →
Just a week after Didi’s massive IPO at the US stock market, the company faces a crackdown by China’s authorities. Business analyst Ben Cavender sees a hit to other Chinese firms, contemplating a US IPO: go to one of China’s stock markets to avoid problems, he tells at RTHK.Read More →
China’s Ant group went to great length in explaining its non-fungible tokens (NFT’s) are something completely different from the cryptocurrencies the government is targeting. Is it a smart way to avoid government measures? Fintech expert Winston Wenyan Ma highlights the dilemma created by Ant’s NFT, he tells Reuters.Read More →
In China bloggers sell better than brands because they can make use of the digital ecosystem the country has developed, says branding expert Ashley Dudarenok on her weblog.Read More →
Provincial governments in Sichuan, Xinjiang, Inner Mongolia, and Yunnan have been cracking down on bitcoin mining, but it is not alone because of the usage of coal to generate cheap electricity, says strategic advisor Winston Wenyan Ma to Reuters.Read More →
Marketing expert Arnold Ma of Qumin joins a panel explaining why social media in China fundamentally differ from those in the West, and (later) why China will lead the future path for new social media innovations in the rest of the world.Read More →
Dolce & Gabbana (D&G) got three years into hot water over racist ads and remarks with China’s consumers, and the row did not subside, says business analyst Shaun Rein. “It’s probably the only brand that I’ve seen the Chinese stay angry at for so long,” he told CNN.Read More →
Former White House advisor Harry Broadman looks at US president Biden’s trip to Europe, the G7, and NATO, and explains why China should be also on the agenda of NATO for Cheddar News.Read More →
Is your company ready to sell into China, asks marketing guru Ashley Dudarenok in her weblog. Social media make it in theory easier to sell into the largest consumers’ market, but you have to be prepared very well, she explains.Read More →
China’s new three-child policy has received a lackluster reception among its population. Author Zhang Lijia offers a few tips for the government to make its policy attractive for women: offer financial incentives, significantly expand its childcare capacity, and promote women-friendly policies and equality, she writes in the South China Morning Post.Read More →
E-commerce platforms are doing very well in China, but that does not mean they can easily gain consumer’s trust, says marketing expert Ashley Dudarenok on Marketing-Interactive. A few tips: the platform should be easy to use, and the quality of the products should be impeccable, she adds.Read More →