Losing the confidence of Chinese consumers is easier than gaining it, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?Read More →
Prada is not doing as well as Gucci and Louis Vuitton in branding themselves, and Shaun Rein tells at CNBC why he would buy their suits, but not their shares. China might be skipping import taxes on luxury goods for stimulate sales, so having a decent retail operation in China is crucial.Read More →
Women in China have become a major force among the country’s super spenders, writes Shaun Rein in CNBC. When you want to tap into China’s booming market, that is a group you have to understand.Read More →
Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.Read More →
Chinese have spent last year 13 billion US dollar on luxury goods, but only 40 percent in China itself, says Shaun Rein in CNBC. Because of the high tariffs luxury goods, including cars, are 20-30 percent more expensive on the mainland. “They are shooting themselves in the foot.”Read More →
Paul French As the sales of luxury goods to Chinese spike, retail analysts try to figure out who is buying what. The profile of the buyers can vary a lot, tells Paul French The Guardian. Many of these new consumers are executives and entrepreneurs, keen to show they have madeRead More →
As growing crowds of mainland Chinese visit Taiwan, curious to see how pre-revolutionary China could have looked like, the island could capture a major share of the luxury good purchases, says Shaun Rein in CNBC. Sixty percent of those goods are bought now in Hong Kong or Europe. Shaun Rein isRead More →
Kaiser Kuo “No comment.” Few of our speakers have been quoted so often by the mainstream media saying nothing. Kaiser Kuo easily made it into the top-position of most-sought speakers for April as he was – and still is – unable to say anything about a possible cooperation between hisRead More →
Shaun Rein by Fantake via Flickr The luxury goods market in China is growing fast, says Shaun Rein in CNBC, but retailers often focus on the wrong kind of customers. The rich grab a visa and shop in Milan and Hong Kong. Aspiring young buyers still want their Gucci bags,Read More →
Image by Getty Images via @daylife It took them a while, but luxury brands are becoming better in targeting the Chinese consumer, especially the young women, says Shaun Rein in CNN. One of the side effects: more work for Chinese models. “People are savvy now, they dress to impress,” saidRead More →
Shaun Rein Fantake via Flickr Many foreign companies get it wrong when they try to enter the booming luxury market in China, explains Shaun Rein to CNBC, just focusing on the wrong age groups, regions and getting the branding wrong. Most luxury car buyers, like those from Mercedes, have an averageRead More →
Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →