All marketing in China has to be playful – Ashley Dudarenok
2019-04-17
What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.Read More →
How WeChat is turning to e-commerce – Matthew Brennan
2019-03-28
Fighting Alibaba on e-commerce is a tough struggle, but Tencent’s WeChat is clearly delivering on improving its shopping environment, even when it does not beat Alibaba, says Tencent watcher Matthew Brennan to TechNode.Read More →
Still room for premium retail in China – Ben Cavender
2019-03-26
A glut in big cities and some high-profile failures like Mark&Spencer have raised doubts on the growth possibilities in China for premium retail brands. But there is still room for growth, if you pick your locations right, says retail expert Ben Cavender to the China Daily.Read More →
China brands looking for more synergy – Ben Cavender
2019-02-27
In a new trend, China brands are looking to cross traditional borders, seeking more synergy, says retail expert Ben Cavender to the China Daily. “Part of the challenge is in making the product meaningful to consumers,” said Cavender.Read More →
How China’s KOLs differ from those in the US, Europe – Ashley Dudarenok
2019-02-22
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.Read More →
How to bargain at a China market – Ashley Dudarenok
2019-01-25
Bargaining at Chinese markets is a show, explains marketing veteran Ashley Duranenok at her daily vlog, and she gives some basic rules. “Always stay in your role,” is a key one.Read More →
Luxury brands got it wrong on Douyin – Ashley Dudarenok
2019-01-17
Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.Read More →
How Apple suffers from China’s downturn – Shaun Rein
2019-01-07
Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.Read More →
China leads innovation in global retail – Shaun Rein
2019-01-03
China is leading the innovation for retail and two to three years ahead of the US, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to CSB News. Internet giants like Alibaba started on mobile and then turned to brick-and-mortar, unlike the traditional retail who try to force online upon their customers.Read More →
Downturn in luxury purchases, certainly in the US – Ben Cavender
2018-12-04
Consumers from China are spending less, and certainly luxury brands in the US will feel the downturn at least in the short run, says luxury consumer expert Ben Cavender to AP. Tighter visa restrictions under President Donald Trump also make it harder for Chinese shoppers to get to the United States.Read More →
Unofficially, China is in a recession – Sara Hsu
2018-11-26
Chinese media got orders to avoid bad news on the economy, but according to financial analyst Sara Hsu, signs indicate that China is unofficially in a recession. Spending has gone down despite encouragement from the government to spend more.Read More →
Why the Chinese consumer cannot be ignored anymore – Ben Cavender
2018-11-26
Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times. “The reality is this is probably going to kill growth for them,” he said on D&G.Read More →