Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.Read More →

2019 is nearing its end, and some of our speakers look back. Arnold Ma, CEO of Qumin, got some raving reviews of speeches he gave this year, and he would like to share. We gladly support him in sharing those client views with you.Read More →

Tencent’s WeChat has been an unprecedented success story on the China internet. But new platforms are undermining the dominance of WeChat, says marketing expert Arnold Ma, CEO of London-based Qumin, at  CBBC. Short-video medium Douyin is one of them.Read More →

Arnold Ma, CEO of the London-based marketing agency Qumin, has decided to join the China Speakers Bureau.

His focus is on China’s opening up to global markets, with a specialty on the country’s millenniums and subcultures that are becoming key for global companies trying to finetune their China operations.Read More →

A raving review of the appearance of Zhang Lijia, author of Lotus, a novel, on prostitution in China, at the Jaipur Literary Festival in London, at The Citizen. “I was very fascinated by prostitutes. However, the only prostitution I have done was intellectual prostitution,” Zhang Lijia says.Read More →

The China Speakers Bureau is happy to announce that Dr. Shirley Ze Yu has decided to join the China Speakers Bureau. She is currently visiting Senior Fellow, Institute of Global Affairs at the London School of Economics.Read More →

Tradition and an unequal political system hamper women in their development in China, says author Zhang Lijia at the Addison Gazette. “Women are being left behind in terms of political participation and the salary gap between men and women is becoming wider.”Read More →