China’s economy is booming post-corona, while much of the rest of the world is still suffering. Marketing expert Ashley Dudarenok explains how foreign companies can start their marketing in China to tap into the current opportunities in Marketing Freaks.Read More →
China’s digital war with the US has entered a new phase with the successful IPO of short-video giant Kuaishou at the Hong Kong stock market, says Winston Ma, author of The Digital War: How China’s Tech Power Shapes the Future of AI, Blockchain and Cyberspace, to Bloomberg.Read More →
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →
Luxury brand Cartier has been able to win over also the younger generations consumers in China by smart use of the country’s social media. Marketing expert Arnold Ma explains in the Jing Daily how Cartier paved its way to success.Read More →
China was the first economy to leapfrog into mobile, skipping hardware technologies from the West. Now it is moving from “mobile first” into “data first”, paving the digital road also for other economies, writes investment analyst Winston Wenyan Ma in Arabian Business.Read More →
Marketing veteran Ashley Dudarenok looks at three major changes in China after the pandemic in 2021. Speed, digitalization, and consumer behavior went through an amazing rollercoaster, she says on the vlog.Read More →
Shanghai-based VC-veteran William Bao Bean prepares for a dynamic surge of digital consumption in 2021 after a booming 2020, he tells at the 10-year celebration of the Chinaccelerator. Keywords: virtual reality, blockchain and fintech.Read More →
Western media have been speculating about the whereabouts of Alibaba’s founder Jack Ma after he disappeared from the limelight months ago. Ma did get a dressing down from the government after he ushered criticism, says Shanghai-based business analyst Shaun Rein to AP. Ma is laying down, but there is no reason he is in real problems, Rein adds.Read More →
China internet guru Matthew Brennan summarizes his bestseller Attention Factory: The Story of Tiktok and China’s Bytedance and explains how Tiktok developed from a successful domestic tool for millennials into a short-video platform that even caught the attention from US President Donald Trump.Read More →
Content creation has been key for short-form engagement, writes the Jing Daily. And for Bytedance’s Douyin/Tiktok it has paved the way from its original base of millennials to mainstream engagement, adds Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance.Read More →
Western brands are often shocked by the fees they have to pay to retain bloggers in China. Marketing expert Ashley Dudarenok explains why bloggers in China work differently and actually do no need brands for their operation. They can create their own brands, so do not need the Western ones, unless they pay, she says.Read More →
Bytedance’s Tiktok is a very successful global video-platform, and one of the few with a background in China. China internet watcher Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance, explains what makes Tiktok so successful. Getting feedback from its users is one of the key differences with other platforms, he tells in Explica.Read More →