As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →
Musical giants Tencent and Warner joined forces to support talents in their territories. Especially, Asian talent had little access to the Western markets and marketing guru Arnold Ma sees huge opportunities for Chinese talent, he tells at the state-owned CGTN.Read More →
Luxury brand Cartier has been able to win over also the younger generations consumers in China by smart use of the country’s social media. Marketing expert Arnold Ma explains in the Jing Daily how Cartier paved its way to success.Read More →
E-commerce firm Pinduoduo is closing in on market leader Alibaba, show recent post-corona figures, says marketing expert Arnold Ma in Kr-Asia. Ma believes that the key to Pinduoduo’s growth is its continuing focus on its D2C (direct to consumer) model across manufacturing, agriculture, independent sellers, and new brands.Read More →
London-based branding expert Arnold Ma discusses what the Tiktok deal with Oracle and Walmart might mean for its users outside China, at the state broadcaster CGTN. Who is hosting the user data is the key question to ask, he says.Read More →
Bytedance is negotiating the sale of popular video streaming app Tiktok with Microsoft, now it became into hot water with an executive ban by US President Donald Trump. Business analyst Arnold Ma tells CGTN why that might be a good deal for Bytedance, since it has 60 apps in China, not just a few like most tech companies, and might focus on those other apps. Even the price, 10 billion US dollars for a company valued at 120 billion, is not bad for an app that only exists for three years, he adds.Read More →
Marketing expert Arnold Ma runs his branding agency Qumin from London in both China and the West. He explains how brands, and his company, are doing now relations between China, the US and the UK get complicated, to put it mildly. Arnold is interviewed by Shirley Ze Yu and Martina Fuchs. What Chinese brands are doing well in the West, and many other questions.Read More →
Third-generation social media are getting ready to emerge, and marketing specialist Arnold Ma explains how Tiktok – Douyin in China – is leading the way away from platforms to content-driven communication, he tells at the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. Will WeChat survive in the new digital revolution? How 5G will change the world.Read More →
What can brands learn from China for the post-corona crisis? Marketing expert Arnold Ma from Qumin in London joins a discussion at Retail Marketing. Building loyalty during a crisis is key, he says. Some traditional behaviors will return to the old patterns, but consumers will stick to newly developed insights, he adds.Read More →
When you run behind social platforms, you always run behind the next generation consumers, says marketing guru Arnold Ma. You have to know what drives change, why China consumers have no legacy and – for example – while old-style supermarkets never took off in China.Read More →
Learning Mandarin is a way to open your mind and the world, says marketing guru Arnold Ma to the British Council, since still a small part of the Chinese speak foreign languages.Read More →
Gamers are increasingly becoming a group of luxury buyers in China, overlapping other segments, says marketing expert Arnold Ma at OZY. “Chinese luxury buyer demographics overlap with hobbies normally associated with a younger audience, such as gaming,” Arnold Ma says.Read More →