WeChat is one of the largest social platforms in the world, and an example of what Facebook CEO Mark Zuckerberg wants to do with his platform. WeChat expert Matthew Brennan is one of three avid WeChat users explaining to the Jing Daily what WeChat means for his daily life, including their mini-programs.Read More →
China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.Read More →
China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.Read More →
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.Read More →
While renowned investor Jim Rogers is a firm believer in the blockchain technology and is sure that China leads the way in digitizing money, he believes that governments will stick to their own currencies, rather than crypto ones, he says on his weblog.Read More →
China’s internet giant Tencent has become a winner, first by copying US competitors, but now it has become their inspirator, says Tencent-watcher Matthew Brennan to Leadersleague. “WeChat does not monetize data, but it is a growth lever for other businesses in the Tencent group. It’s a bit like iOS or Android in that regard,” says Brennan.Read More →
Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?Read More →
China banned in September 2017 ICOs (Initial Coins Offerings) after some high-profile cases of fraud but certainly not block all blockchain activities. Lawyer Mark Schaub looks at the China Law Insight at how the government tries to regulate blockchain, one year after the initial ICO ban.Read More →
The stagnation of China’s growth caused a massive drop of rich out of the Hurun China Rich List, says Hurun chief researcher Rupert Hoogewerf. But that drop has been more than compensated by the record growth of new unicorns in the country, he tells the South China Morning Post. China fostered almost 100 new unicorns in 2018.Read More →
Tencent’s WeChat released last week to manage its successful mini-programs, moving ahead with an operating system, pushing against the already embattled competitor Apple, says Tencent watcher Matthew Brennan in CNBC. The fight focuses on China, where mini-programs are most popular.Read More →
Bureaucratic rules have hampered China’s access to international talents, for example because of troublesome rules on visas for experts. But Hainan is going to do this better, says innovation expert and managing director of the Chinaccelarator in Shanghai William Bao Bean to the South China Morning Post.Read More →
Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.Read More →