Ashley Dudarenok, China digital and marketing expert, serial entrepreneur, keynote speaker and author
She travels from Hong Kong.
Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award winning digital expert and book author, recognised by Thinkers50 as a “Guru on fast-evolving trends in China”. She is the founder of ChoZan 超赞, China digital transformation consultancy and Alarice, China-focused digital marketing agency among others. Ashley and her team help world’s top companies to learn for and from China through research, China learning expeditions, and consulting projects. She’s also a sought after professional speaker covering topics around customer centricity, the future of retail, technology in action. Ashley is the author of 11 books on digital China. She has over 500,000 professionals follow her social media channels, such as Linkedin and YouTube for daily China business insights.
This is what Ashley writes on how China influences the stories on how we conduct business:”
“China is flipping the script on business as we know it—redefining how we shop, what we consume, and even the stories we tell. From tech companies like DeepSeek and TikTok, to brands like BYD and Mixue, and IPs like Labubu, Nezha, and Wukong, China’s bold innovations are sparking ideas around the world. In this keynote, I’ll share eye-opening stories, practical tips, and a fresh perspective on how businesses can prepare for Chinese brands to enter their markets and verticals, ride these waves of change—and maybe even create their own!”
Keynote Title Options:
– Labubu, Mixue & Moonshots: Lessons From China’s Playbook for Innovation
– From Bubble Tea to BYD: What China’s Doing Differently (and Why It Works)
– From DeepSeek to Labubu: Applying China’s Disruptive Edge to Your Growth / or How China’s Innovation is Shaping Global Business
Ashley Dudarenok on China in 2025
